First up is by choosing the right file format for your site. There are many ways to optimize images and observe up to more than 45% speed increase in page load.
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Now that you are aware of the benefits from image optimization you need to be aware about how you can do it How to Optimize Image for Web and Performance
Users will most likely spend more time in your site if it loads fast on any device. Optimizing your images contributes to the page load speed so a better overall user experience is guaranteed. Providing a great user experience can make a happy customer. So when customers are satisfied with the site’s performance, they are more likely to buy from you and return to your site in the future. You see, both SEO ranking and page load speed contribute to the overall customer experience.
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The combination of a better exposure plus faster page loading can possibly get you more conversions. Improving your SEO ranking opens up many opportunities as you are able to capture more users. This means that your visitors will be able to view your products and services. Optimizing images improves the page load speed thus making every page of the site load faster. Images are approximately 64% of your website’s weight.
Once this happens, Google will love your website and you will rank better in the search pages.Īpart from improving SEO ranking, that is the obvious reward of image optimization, what are other gains you get from it? Here are some of its benefits to name a few: 1. It transforms the site to become SEO-ready. You see, when you are going to optimize images, you are also making your website’s performance better. When we say “fit”, it is more than just making the images look better and appealing to the audience. This is why you must learn about image optimization or the process of making photos fit for use in a website. Uploading large images in your website does not only slow down its performance but is also going to affect the whole user experience.
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